Preparing for a trade show is no easy task. Companies spend months developing a plan to ensure a good return on their time and investment.
When making a checklist, typical items that come to mind include sales and marketing materials, swag, and signage. However, there’s one thing—one very important thing—that’s often overlooked.
With events like the Consumer Electronics Show (CES) around the corner, it’s important now more than ever for companies to include this service in their budgets.
In 2019, over 180,000 people attended CES. Theft is more likely to occur at large, crowded events. Exhibitors are busy having conversations and giving product demonstrations. While they’re tending to business, items can disappear.
A few years ago, Razer, a video game technology company, had two prototype computers stolen from its booth during CES.
This wasn’t the first incident to occur. In fact, the FBI now maintains a booth at the show because it’s happened often enough. But one booth can’t begin to provide the security needed for all exhibitors.
In 2019, a power outage occurred that left exhibitors and attendees in the dark for nearly two hours. An ideal time for theft to occur.
While many event organizers hire security professionals to ensure attendees have the proper credentials, they aren’t responsible for exhibits and equipment. It’s up to exhibitors to protect their booths, products, digital equipment and personal belongings.
“While some event organizers do provide security, they’re not protecting valuables in the booth. I’ve seen plenty of exhibitors leave high valued items like iPads, laptops and purses out in the open for anyone to grab,” shared Joel Logan, CEO at Reliance Security.
Logan continued, “You also can’t assume that the only people trying to steal are attendees. Staff hired to work events are also likely suspects.”
In June 2019, two trade show workers stole 60-plus firearms from the Shooting, Hunting, and Outdoor Trade Show in Las Vegas.
“Take security into your own hands. Even having someone sit in your booth overnight can make a real difference. With cleaning crews and other staff working the graveyard shift, items go missing. It’s up to you to protect your belongings and products,” shared Logan.